Gamelab puts the students into a situation where they have to act as an actual game company, taking on realistic industry challenges, working with actual customers and having to answer to an executive committee on a weekly basis to report on their progress. To get good grades in the course the students have to prove that they are active in the team through clear tasks and responsibility descriptions, notes on working hours, weekly follow-ups, etc. This model challenges the students in many ways. Students may, for example, experience a rejection of their games if the customers are not pleased. In other cases a student that is not doing what is expected might be fired from his/her position in the “company” (student group) and will then have to “apply” for another position with one of the other groups.